As you’ll have gleaned from this article, social media marketing is a deep, nuanced subject, and there’s often plenty to consider before a business kicks off any kind of social media marketing campaign. As your business and social media following grow, conversations about your brand will also increase. People will comment on your posts, tag you in their own posts, or message you directly.

Social media marketing gives you access to real-time data on customer experience and shifting consumer preferences. Having this data at your fingertips ensures you’re making decisions that go beyond personal feelings and anecdotes and are based on tangible evidence. Sharing this information in regular reports not only holds you accountable for your efforts but also highlights the impact and bottom-line results your social strategy produces.

More than 70% of B2B companies use at least one of the “big 4” social media sites such as LinkedIn, Twitter, Facebook and YouTube. Additionally, 50% of the companies stated that social media has improved their marketing optimization and customer experience, while 25% stated that their revenue went up (Gregorio 2017; Sobal 2017). Gen Z is getting older and still using the platform in full force, even as a search engine. They’re jumping on trends, creating content that feels real and letting creators take the lead.

Choose The Right Platforms

If a business chooses not to engage in SMM, it risks reduced brand visibility, decreased customer engagement, and lower sales. Your company may also miss out on valuable feedback and customer service opportunities, since social media has become a primary channel for both. Engaging with your customers on social media can lead to repeat business, which also translates to more organic forms of advertising, such as community engagement.

Of course, you have to choose the right content type, style, and tone. Short-form videos under 60 seconds capture the attention of two-thirds of consumers, making them one of the best tools for building a strong following. These are metrics that measure the performance of a social media campaign. All social media platforms have some form of analytics within the app that you can use to determine what’s working and what isn’t. TikTok offers businesses the opportunity to make a variety of content — educational, promotional, or simply hilarious. If you’re ready to take your social media marketing strategy to the next level, Brandwatch’s cutting-edge solutions can optimize your digital strategy by delivering actionable insights that drive growth.

Use this info to double down on what’s working and rethink what’s not. If a platform isn’t delivering results, either adjust your approach or consider shifting focus to where your audience is most active. Odds are your competitors are already using social SMM Thai media — learn from them to sharpen your targets. Hootsuite Analytics reveals who your followers are, where they live, and how they engage — 61% of organizations in a recent Hootsuite survey rely on AI-powered insights like these to help lighten the load.

More importantly, brands need to find ways to create videos that entertain, educate or inspire in under 30 seconds. X, previously known as Twitter, remains a go-to platform for real-time discussions, news, memes and customer service. While some advertisers have pulled back, user activity remains strong, particularly for those seeking updates and fast-paced interactions.

To guarantee that you get in front of as many customers as possible, monitoring your growth is a major must-do. With Sprout, social reports can clue you in on everything from your top-performing content to how engaged your audience is. These reports are crucial for accountability and guaranteeing your numbers continue to tick upward. Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Having a bird’s eye view of your social media activity helps put things into perspective. This means looking at your top-performing content and adjusting your campaigns when your content stalls.

How Do You Build Brand Advocacy On Social Media?

Some platforms may not be widely used but are highly valued by the businesses that use them, like WhatsApp. Conversely, despite being popular, brands don’t see platforms like Twitter/X as providing much value. This isn’t all that surprising when you think about younger generations screen-dependency. But, it is a good social media marketing stat to keep in mind when you’re considering who your social media audience might be. Brand perception around the best social media platforms is shifting, due, in part, to changes in the landscape (we’re looking at you, Musk) and general overextension. Trust is dwindling among major platforms like X (Twitter), while trust is growing over at LinkedIn, Instagram, and WhatsApp.

A well-executed campaign will allow you to reach a wider audience than those following you, helping to expand your reach and grow your following. Of course, social media users might even talk about your brand without tagging you. These are conversations worth staying on top of (and where social listening is most important). If it’s a positive comment, you get a chance to surprise and delight them. Otherwise, you can offer support and correct a situation before it gets worse.

There’s no need to post a recipe for falafel on your marketing company’s Instagram, but an infographic displaying the ‘recipe’ for a perfect caption would be a compelling, spot on example. New apps and app updates add to the ability to diversify your brand and keep things fresh. If you’re looking to show your company’s humorous side, try uploading a little dance video on TikTok. If you want to bring that podcast of yours to visual audiences, upload it to IGTV. Check out this branding from social media management company, Metter Media. From a quick scroll through their Instagram homepage, you can quickly spot company colors, get a look into their team, and gain an idea of who they represent.

Knowing whether your social media marketing strategy is positively impacting your company and its revenue requires you to identify and track several marketing metrics and KPIs. Each represents a piece of the puzzle, meaning you’ll have to select several metrics that align with your business goals and big-picture strategy to best understand your SMM performance. This is particularly beneficial for smaller brands that need to make every marketing dollar count. This was evident in the present study, wherein the consumer behavior perspective of social media influencer marketing took center stage. Through this review, this study provides several key takeaways for theory and practice and additional noteworthy suggestions for future research.

Edits Gets More Features To Help Manage Video Projects

CSAT (customer satisfaction score), is a metric that measures how happy people are with your product or service. Calculating social sentiment requires some help from a social media metrics tool that can process and categorize language and context. Social media strategic planning and analysis require tracking metrics to understand your business’s social media activity. They’re like scorecards for your online posts and interactions, showing how many people saw, liked, shared, or commented on your content. Social media metrics also reveal how much effort and money you’re spending and how much you’re getting in return.